Event Name: Apartment nights
organizers: China Association of Agricultural Societies
activities Sponsor: China Public Relations Association
agricultural activities co-organized by: Huanong guitar, dance association
activity sponsor:
event planning book catalog:
1. Introduction
2. Market analysis
3. Activities
4. Work plan
5. Publicity campaign
6. Business compensation plan
7.
A budget. Introduction
as the voice of youth, college students always filled with youthful vigor, full of fanatical passion for an exciting large-scale events will certainly take part in, the whole investment. Such activities will be organized by the Association to make known to be greatly improved, but also allow businesses to sponsor the best publicity you want, so we are able to harvest. Activities carried out in November this year is the best time, best time to product promotion, image design of the best times. Because new life has entered the university on track, everything is relatively smooth, and the month of homework also less compared to other months, there will be more time to organize and participate in activities, not to mention the school's activities on at this time also completely open and very active atmosphere. On this golden publicity, which organized the first to plan a creative activity, which in the new organization will be able to establish a good public image, which the company can also do this month, the most effective propaganda, which the company can establish a solid apartment brand, which accounted for more quickly over twenty thousand people a big market. Therefore, as the Chinese Public Relations Association's most prestigious agricultural student associations why would miss such a good prime time? ! So I carefully planned the apartment association carnival night get-together party! The planning of this event not only in the success of last year's Christmas Party on lessons learned, and by the Preparatory Committee for the Public Relations Society of analysis and discussion, highly authoritative. Moreover, this event is the most unique Chinese Agricultural Public Relations Association's signature event, is the highlight of this year, so get Youth League, Associations and other official organizations, attention and give great support and cooperation. In addition to the activities of the brothers also received school associations, student organizations, outside the school groups, special guest ... ... the utmost to assist and participate. Activities will allow the participants will feel fresh and excited; allow sponsors to enjoy the fun of low investment and high return. Huanong Public Relations Association will fight this in the end!
two. Market analysis (investment advantages of university activities)
1. With television, print media than in school publicity good value for money, the funds available at least do our best publicity.
2. Geographical concentration of school spending, targeted, easy to brand the public. One young college students like to pursue as a modern fresh, exciting, romantic, self-expression can be personalized fashion show events. If businesses can stimulate the wild in the Party's activities in this publicity, the effect can be imagined.
3. because every year of life, such as the conditions allow it, businesses can also be with us to create a Public Relations Society of long-term friendly and cooperative relations, such as the annual joint planning a Christmas Party, will give the business inside and outside the apartment popularity continues to deepen, even to all college Pai, very long-term significance!
4. convenient application of activities: business in the apartment, colleges and universities to engage in advertising or promotional activities, the application must go through a series of , and through cooperation with our Public Relations Association, your company can easily and quickly get the school approved and endorsed by our association with the strong collaboration of various departments.
5. efficient and affordable publicity: the past, school activities, we have accumulated a lot of publicity experience in the school has a strong advocacy network,UGG Online Outlet, in a short time to achieve good publicity. And sufficient human resources for the completion of your campaign!
6. The event will have over twenty thousand people to understand, at least over 500 people to approach to participate (due to limited space who can not carry too much), and area colleges and universities in the five mountains widespread.
7. If the success of such activities can be re-organized our agricultural China Public Relations Association will promote next year's Christmas all colleges and universities in Guangzhou larger common plan a Christmas get-together Party, its grand will also unprecedented. The activities of a gun as a key, far-reaching business opportunities!
three. Activities
1. Objectives:
This event is in line with a rich cultural apartments, active campus atmosphere, enhance the enthusiasm of the large-scale characteristics of member activities.
2. Organization:
Organizer: South China Agricultural University Associations
Organizer: South China Agricultural University Public Relations Association
Co-organizer: Association of South China Agricultural University, Guitar, Dance Association
Sponsor:
3. Activity:
2003-11-16, at 7:30 - 10: 50
4. Event Location:
Five Mountain College dining hall on the third floor apartment
5. Site layout:
stairs (sealed) chat 4 (working)
chat 1 viewers 1
main stage sound control materials reserves
< br> Non-member admission area (tickets) concept
public chat 2 2 Ji Association
audience member admission area 3
chat 3
2 door 1 door canteen
four. Work plan
1. Approval of:
in November 6, 2003 implementation of the planning application for the approval and site work (by the Secretary of the Ministry)
2. Search Cooperation
in November 1, 2003 implementation of cooperative organizations and cooperative projects (by the president is responsible for)
3. Looking for sponsors
at November 13, 2003 implementation of the sponsorship (by the Liaison Department is responsible for)
4.
Invited guests at the November 13, 2003 implementation of the guests of (by the Secretary of the Ministry)
5. Preparation funds
in November 15, 2003 to implement the preparatory work of materials and money. Include: sponsorship funds, apply for funding and ticket collection. (By the Finance Ministry)
6. Site layout
the day by the Organization and Human Resources is responsible for
7. Active process
time content Remarks
12:30 site layout should be fine division of labor, efficiency is higher
17:00 dinner break props and attention to food protection
< br> 18:30 clearance order to ensure non-staff members have left
19:20 shift attention to the defensive positions arranged
19:30 members, guests, non-members entering the order line, to prevent congestion, escape prosecution
19:30 match for gifts and dancing and orderly queuing
20:00 host appearance, opening remarks,UGG Online Outlet, introducing guests to introduce the program and the environment stunned the world
20:10 President of speech, announced the opening of the ambitious, passionate
20:20 Game 1 matching game
20; 35 Kat Association show ready to fast
20:50 game matching game
21:10 2 Dance Dance Association performing two
21:20 Sarkozy social dance scene to teach the game and jump
21:35 3 matching game
21:55 music and dancing chorus attention to prevent electrical
22:20 chaos
22:30 a large delivery of gifts carefully crowded
22 : 40 step on the balloon end of the note governing electrical activity
22:50 Happy in the end
23:20 clean up the scene, heads and tails
8. Staff from the Human Resources Department is responsible for the division of labor
9. Cleared of all directors is responsible for handling
five. Contents of publicity programs
project time and frequency effects Remarks
network information at the following URL to create a column or a large number of
red packed website
student apartments Forum
other universities BBS
Party 1-2 weeks before; stage to stage; Party with the network after a follow-up reports forces will greatly promote the company's image, not only the Chinese agricultural campus and student apartments no wonder the company's products, but also to the entire network of the world in Guangzhou! China Agricultural University, Guangzhou Red website is packed with the most well-known Web sites, student apartments Forum the largest apartment student web traffic, but the site is full of student apartments free media Huanong
campus radio stations: three days before the Party column, twice a day from the campus media, big efforts to publicize all angles and lasted longer, so deeply rooted among the active processes at the same time, the company's brand image will affect the entire Chinese farmers and apartment! proposed company-owned 1 to 2 minutes recording program, farmers in China, with an interview broadcast on radio stations; and the information, publication layout has been prepared
teaching a banner hanging aisle aisle and apartments Party Party ends one week before the suspension to clear, long time the name is a private company can not apply to banners hanging
< br> Voice of community publications: Zhuanban Party one week stay forever in Chinese agricultural communities recorded, each of their students are understanding the Voice of Social well-known publication is one of Chinese agricultural school
posters in the school column display large posters promotion, content passionate vitality, yet fresh and elegant, the publicity-related activities to ensure the case, can reflect the interests of sponsors. Party paste 2 times the week before the big billboards China Agricultural University and the student apartments bulletin boards. Placed in schools with larger populations living outside the large population movements on the road, and hostel area suggested that the company involved in the design and create their own posters, flyers, publicity of the company in order to achieve the best results
the most comprehensive distribution of leaflets Each dormitory dormitory area
canteen in front of the school buildings Party
three days before the camp dormitory; twice the week before distributing leaflets to distribute the company's image will be with you leaflets can be distributed along with merchant leaflets
panels in the apartment canteen and put a Party to teach three one week before each follow-up reports, updated daily display of eye-catching, without affecting any other organizations to promote the board of Public Relations Association
exclusive promotion with the school outside the school progress of publicity, promotion synchronization outside the school, other universities in the main bar of publicity posters, distribute flyers to their students about a week before the event will push the company's image Totally schools and universities to the industry in Guangzhou schools of this event will show my style and brand image associations
peripheral products exhibition venue exhibition space in the activities, the company's products when the angel small exhibition activities company's products have been demonstrated to attract people to visit the school and passers-by suggested that the company prepare a site's audio and video products featuring the best players in order to introduce shpw Mountain
site canteen canteens and apartment door dinner time activities Three days before the effect of publicity is good, vivid, if any guy singing and a beautiful sexy girl send a single effect even better results this way proved extraordinary
six. Business compensation plan
Name Type Notes
naming rights of this event can be The total amount of sponsorship rights to name a majority Fang Youguan
leaflets on propaganda leaflets the identity of the sponsor company or both appear to distribute the company's leaflets. The project publicity brochure independently
rehabilitation if the company has distributed brochures to help provided by the merchants themselves
poster poster business to appear as sponsor, and printed on markers businesses to design companies can easily refuse treasure
publicity business, if I roll up the day of the Association to assist in placing the business of their own design to provide
publicity boards on boards can be attached to part of the sponsor's own 1-2 posters from other organizations to promote the board affect
sponsor billboards publicity leaflets and posters co-arranged my apartment on campus and publicize column will update posted twenty-three once
banner publicity, the school hallway in the apartment and can hang a banner with the business characteristics can not be too commercial
balloons and banners in the apartment hallway can hang with the business school features Banners can not be too commercial
website to publicize the event's website reports into the corporate culture can be the best electronic business information
radio stations to promote the company data and information column in the school radio station broadcast to charge the number of promotional funds
site show the scene description can be the business sponsor to provide some physical and information
publication to promote the voice of communities in the publications of historical value within the follow-up reports
promotional prizes or prizes sponsored by the printed pattern boundary, has a head surface
product promotion activities of the company's products can be used as the sole sponsor products must meet the specified items required before site
staff supplies promotional staff to wear clothing bearing the business logo work, props, etc. The project site can be cross-company co-sponsored by all the activities this semester
inquiry points and two days before campaign point of the day can be set to accept students in counseling, to introduce your company. The best consultants that money can give return
day promotional campaign can point out at the scene of some promotional site to charge the fee
Party propaganda scene to scene printed on the business features available props layout can also be done with the game's features
guest speakers over your company may send representatives to participate in our activities, and during the event as guests took the floor with the best in the beginning or middle
site thanks during the event, company name, the form of verbal acknowledgment by the host, performer, player promotional business slogans, banners and so on. Effect is very obvious
questionnaire on the day in consultation with the Department to conduct a survey the best media lottery
necessary, invite other major media interview in Guangzhou. To sponsor a large amount of planning before
image after the company to discuss cooperation in the planning activities of an image show. Both inside and outside, but the cost is another operator
product agent can be your company's products can cloud the wind studio agency
seven long-term cooperation.
Project budget amount shows the total number of unit
large poster 20 5 yuan 100 yuan hand-made, the company offers also
flyers 20,000 0.06 RMB 1200 yuan folding leaflets, and strive to fine, the above can be used for the company and the current campaigns. Number printed above, in the event before the draw.
panels two free public co-own with 10 billboards
free school itself but the business will make money if too
admission volume 800 0. 05 yuan 40 yuan for each style to be determined in different
booklet provides easy to refuse treasure to be determined
provide
banner two 64 yuan 128 yuan one in the apartment a radio stations in the school
120 yuan for three days, twice a day
site 100 yuan at least one week
site fees 2 200 yuan 400 yuan an active site, one for outside publicity photo photography
8 cylinder 80 yuan 640 yuan including film, batteries, prints, Fanshai
Digital Photography 100 yuan with battery
1 set of 200 audio equipment
lease one day per 100 yuan, including make-up props, games, performances
appliances 50 yuan, including clear plastic, plastic wire, scissors, etc.
prizes of $ 50 2-5 200 yuan winners and guests eat
staff drinking five yuan 500 yuan 100 day specifically set
candles 100 0.2 yuan to 20 yuan longer duration of
< br> paper plates 200 0.1 yuan 20 yuan put food
food can also be provided 500 yuan business (seeds, peanuts, fruits, etc.)
balloons a 500 yuan 500 yuan can be considered
sticks 1000 0.25 yuan 250 yuan can be changed to other items such as balloons, whistles, inkjet, etc.
drink 800 1 yuan 800 yuan business can provide
total 5968 yuan
added sponsorship program:
(1) exclusive sponsorship activities
have exclusive naming rights sponsor, with all the business activities of the compensation scheme.
(2) co-sponsored a number (3-5 at home to consider, each sponsor about 2,000 yuan) can get the most sponsorship naming rights sponsor as the acknowledgment of other units appear in the activity. Enjoy the part of the business terms of the compensation scheme, the specific amount of funds sponsored by the decision.
(3) the business can be self-selection of publicity, publicity, sponsorship of different funds and different kind. Businesses can also provide their own solutions to us. If it is a win-win results. We will be happy to accept.
addition to sponsorship money, the company may consider sponsorship in kind, such as sponsorship gift. Souvenirs of your company to provide admission officers, if the food and beverage companies can sponsor the necessary food and beverage activities.
this event
this event South China Agricultural University Public Relations Association has the final
South China Agricultural University Public Relations Association
200 *- 10-28 *- 11-16 to 200
president of Signature: Guo Danrui 138 ******** Related articles：
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